Some very raw and unfiltered thoughts on today’s Apple announcement:

I thought after all this time there’d be more content deals for the new Apple TV — the “apps” focus suggests that they are having to concede their former approach entirely and acknowledge that they won’t funnel much TV content through iTMS at all.

Harry Potter photos!

4K video capture on a phone is pretty amazing.

The MLB Apple TV app demo with watching two games at once must have been a Back to the Future II reference for 2015 — “give me channels 5, 9…”. Right? Right?

I’m interested to see (hopefully non-fanboy/girlish) thoughts on how the iPad Pro will compare with the Surface range. It’s interesting to me actually that if MS get the touchy style apps done well (they have to do a better job than with Win8!), the Surfaces also having the flexibility to run classic Windows apps too might make them more competitive in that “pro tablet” area.

I want to go play with 3D Touch when I can! If they’ve done it well, it could be quite cool.

I’m no artist in drawing terms, but the Pencil looked pretty amazing. I was deriding it at first as a silly stylus. I was wrong.

So. Much. Stuff!